What would it be worth if prospects and customers truly saw your company as unique? In her book, “Different: Escaping the Competitive Herd,” Harvard Business School marketing professor Youngme Moon argues that “the ability to compete is dependent upon the ability to differentiate from competitors.” However, she goes on to say that “the number of […]
8 Unconventional Strategies For Captivating Your Customers And Crushing Your Competition
Robin’s Top 10 Rules For Salespeople
You Have To Be SOLD Before You Can SELL. If you’re not excited and deeply passionate about what you sell, figure out how to get excited — or find another job. Talk to someone who is passionate about a hobby, and they’ll “sell” you on why it’s so exciting. They don’t need a script or […]
Stop Calling It A Labor Shortage It Is A Turnover Crisis
The Statistics Are Alarming A record-setting 10.1 million jobs opened in the U.S. 11.5 million workers quit just in the second quarter of 2021. 41% of the global workforce would consider leaving their current employer within the next year. 54% of Gen Z are considering quitting. The “Great Resignation” is a mass, voluntary exodus from […]
12 Principles That Make A Champion On And Off The Field
Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field. As chairman of E. Smith Legacy Holdings, a successful […]
Customer Loyalty Strategy: Screw Up First
One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero […]
Unmitigated Discipline Military-Tested Leadership Strategies From A Navy Seal to Guide You In Everyday Battle
In 2004, Ramadi, Iraq, became the center of control for the Middle Eastern terrorist group al-Qaeda. Two-year battles ensued over the city of 500,000 people, during which the rule of law was nonexistent, bloodshed was constant, and devastation was unrelenting. US forces posted battle stations within the city and managed to keep al-Qaeda at bay […]
When Is Marketing To Blame When Sales Don’t Happen?
My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars […]
Swimming With The Sharks The S.H.A.R.K. Strategies For Success
There’s no doubt that as one of ABC’s Shark Tank investors, Daymond John knows what it takes to start a company from nothing and grow it into a massive success. Born in Brooklyn and raised in Queens by a single mom who worked three jobs to put food on the table, no one can say […]
How managed IT services can help with cybersecurity
With the rise in cyberthreats, small- and medium-sized businesses must prioritize their cybersecurity measures more than ever. Fortunately, managed IT services providers (MSPs) can provide SMBs with enterprise-grade security solutions and services that can help them protect their data and networks. Here are some of the ways MSPs can help to safeguard your business. Enhanced […]
Don’t Settle For Less
5 Questions Every IT Professional Should Say Yes To Business owners have a wide variety of responsibilities. In many cases, they oversee the hiring process, ensure operations run smoothly and find the best third-party vendors to help benefit their business for years to come. One problem many business owners face when hiring a third party […]