Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions. 1. Automatic follow-ups Keeping in touch over the phone can be tough if both parties are always busy, […]

3 Types of hackers and what they do

There are many hackers in the world. Some hackers just want to cause mischief, while others have more malicious intentions. In this blog post, we will explain the three main kinds of hackers and how they differ from one another. A complicated history In the 1950s, the term “hacker” was vaguely defined as someone who […]

Keep your data safe with these backup solutions

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data. Tape drives Tape drives are […]

Working remotely? Follow these cybersecurity tips

Working from home is becoming an increasingly popular option for employees around the world. While this flexible work arrangement can be a great perk for employees, it also comes with its own set of security risks. Follow these cybersecurity tips so you can protect yourself, your personal information, and your company’s data while telecommuting. Patch […]

The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]

Is it beneficial for employers to track employees’ online activities?

The COVID-19 pandemic pushed many businesses to embrace a work from home setup. However, one of the challenges managers faced was checking the productivity of each employee. Monitoring employees online is a good way of tracking the productivity of a remote workforce. Keep reading to learn more about employee monitoring. What is employee monitoring? Employee […]

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

Why two-factor and two-step authentication matter

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1. […]